Pelatihan MEDIA RELATIONS STRATEGY AND EXECUTIONS

TRAINING BACKGROUND:
1. Relation with media in this technology era has been growing faster.
2. New medias (such as internet with its varieties of features) are attending to be a part of public daily / public can sharing information unlimited with no size limit.
3. Media Relations Strategy Management (media relation) has to be appropriated with communication purpose that will be reached, and also can be a trend leader and growth of media itself.

TRAINING OBJECTIVE:
1. The most mini media mapping with varieties of characters and forms (print, electronic, online; portal, blog, social media, etc.)
2. Encourage participants to be able in formulating an appropriate strategy media relations and applicable in accordance with the purpose of organizational communication/company.
3. Encourage participants to understand about media monitoring technique, clipping, analysis, tracking and reporting.

TRAINING MATERIAL OUTLINE:
1. Media Relations between Theory vs Fact
• Pictures of Media Development in Indonesia
• Definition of Media Relations (between Theory and Fact)
• Character and how the media work between Theory and Fact
• The media relations work between Theory and Fact
2. Strategy Arranging/ Media Relations Concept
Simulation preparation of concept / media relations strategy that appropriated to the purpose of communication organization / company
3. Press Statement
Arrange communication message to media and how to distribute it in communicative, informative, well targeted and effective way.
4. Planning of media relations activity
• Media Release
• Media Briefing
• Media tour
• Press Conference
• Etc.
5. Media Monitoring
• Media Clipping
• Media Content Analyst,
• Media Tracking (count the PR Value & Ad value)
• Project Media Report
6. Simulation
• Press Conferences (audience : press from mass media)
• Release Writing
• Media Tracking
• Etc.

TRAINING MATERIAL CONTENT COMPOSITION: 30% theory and 70% practice

VENUE : Jakarta (Maxone Hotel Menteng, Balairung Hotel Matraman, Sentral Hotel, Haris Tebet, Gd Muamalat Institute, Ibis Manggadua, Little Amaroossa Residence, Cosmo Amaroossa, Zodiak MT. Haryono, Grand Tjokro)

TRAINING DURATION : 2 days

HARGA INVESTASI/PESERTA :
1. Rp. 4.950.000/peserta (bayar penuh) atau
2. Rp. 4.750.000/peserta (early bird, yang membayar 1 minggu sebelum training) atau
3. Rp. 4.500.000/peserta (peserta bergroup yang terdiri dari 3 peserta atau lebih dari 1 perusahaan yang sama)

FACILITIES FOR PARTICIPANTS:
1. Training Module
2. Flash Disk contains training material
3. Certificate
4. Stationeries: NoteBook and Ballpoint
5. T-Shirt
6. Backpack
7. Training Photo
8. Training room with Full AC facilities and multimedia
9. Lunch and twice coffeebreak every day of training
10. Qualified Instructor

Training Serupa

• STRATEGIC HUMAN RESOURCE MANAGEMENT AND ORGANIZATION DEVELOPMENTJakarta
• PROCUREMENT PURCHASING MANAGEMENTJakarta
• Digital Marketing untuk UMKM – Sertifikasi BNSPBandung, Jakarta, Yogyakarta
• Digital Marketing Berbasis Kecerdasan Buatan (Artificial Intelligence) – Sertifikasi BNSPBandung, Jakarta, Yogyakarta
• Search Engine Optimization (SEO) Specialist – Sertifikasi BNSPBandung, Jakarta, Yogyakarta
• Content Creator – Sertifikasi BNSPBandung, Jakarta, Yogyakarta
• Sosial Media Marketing – Sertifikasi BNSPBandung, Jakarta, Yogyakarta
• Digital Marketing – Sertifikasi BNSPBandung, Jakarta, Yogyakarta
• Image Editor – Sertifikasi BNSPBandung, Jakarta, Yogyakarta
• Operator Desain Senior – Sertifikasi BNSPBandung, Jakarta, Yogyakarta
• Operator Desain Junior – Sertifikasi BNSPBandung, Jakarta, Yogyakarta
• Fotografer Model – Sertifikasi BNSPBandung, Jakarta, Yogyakarta

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